Using Intuition in Your Business: A Soul-Led System for Clear Decisions

Tricia closed her eyes and took a few deep breaths. She had been practicing techniques for releasing tension from her body, and now it helped let a calm wash over her. When the calmness arrived her deeper inner landscape felt different. There was a low, clear nudge that suggested another approach to her decision: invite the prospect to a short clarity call and discover the right fit instead of lowering the price.

Tricia chose to act from the deeper, steadier voice. She finished the email and offered the clarity call. Taking one more deep breath, she closed her eyes and clicked “send”.

The next day on that call she learned that money was not an obstacle for the client. It was more important to the client to have a coach she felt strongly connected with and who would hold her accountable for moving her goals forward. Tricia recommended her signature package at full price. The client signed up within minutes.

Tricia learned a simple but powerful lesson: intuition doesn't replace sound business judgment. It partners with it. When you let these two ways of knowing work together, your decisions become both aligned and effective.

You may have heard intuition described as inner knowing, soul guidance, or communication with a higher being. For some, it feels like a steady nudge that keeps returning until you finally listen. For others, it shows up as a physical sensation, a tightening in your chest when something isn’t aligned, or an unexpected sense of ease when you’re about to make the right move. It can feel like a conversation with an invisible mentor, or a moment in meditation when a clear next step rises without force.

In business language, intuition is often referred to as “gut instinct” or subconsciously tapping into wisdom based on previous experience. It’s attributed to the mind and body synthesising everything you have learned, observed, and lived through, then presenting that insight as a felt sense before you can logically articulate it. It often reflects a deeper intelligence at work, integrating subtle cues into a clear internal signal.

A successful decision based on intuition might look like feeling drawn toward a particular client niche, then validating that pull by having conversations, testing messaging, or running a small email campaign before fully committing. It could mean sensing that your current pricing no longer reflects your value, then reviewing your numbers, expenses, and client outcomes to ensure the shift is sustainable. You may feel a subtle certainty about collaborating with someone, and still choose to clarify roles, expectations, and timelines within a formal agreement so the partnership has structure.

Intuition shines brightly in situations that involve people, nuance, timing, or creative leaps - which includes most of what you do in business. Here are some practical places to tap into your intuition:

Client attraction and messaging

You can often feel when the wording in your key messaging lands and when the stories you write and speak about open connection with your key audience. Use intuitive sensing to craft messaging and then validate it with engagement metrics such as clicks, saves, replies, and discovery calls booked.

Sales conversations

When you remain present and focussed on truly listening to potential clients, you will notice subtle cues that reveal what they truly need. Those cues guide which questions you ask and which package you recommend. Intuitive selling becomes honest discernment instead of pressure-based persuasion.

Pricing and boundaries

Pricing and fees mix finances with identity and worth. Intuition helps you sense prices and boundaries that protect your energy and results. Then test those choices: do clients show up? Does your pricing support your business sustainability?

Hiring and collaboration opportunities

A resume or proposal can look ideal on the surface, but your body and attention may register friction. Use your inner sense to assess fit, and then verify through test scenarios or deeper research before committing.

Creative strategy and offer design

New offers often start as an intuitive spark. Shape that spark into a tangible experiment: outline the offer, run a small pilot, gather feedback, and refine based on responses.

At the base of intuitive decision making sits one practice you will return to again and again: building self-trust. 

Self-trust is the capacity to stay in relationship with yourself through choices, outcomes, and struggles.

You cultivate self-trust when what you sense, what you choose, and what you do are aligned. 

Tricia’s confidence in her intuition grew from consistently honoring her sense, implementing small tests to confirm her hunches, and learning to pivot quickly. It wasn’t flawless, but learning to reflect after decisions, especially those guided by intuition, improved her pattern recognition and refined her future judgments.

In spiritual terms, you deepen your relationship with inner spirit. In business terms, you improve leadership judgment. In either language, you produce an asset that accelerates better decision making.

Here is a simple practice you can use daily. It's designed to be applied to real business questions and situations.

“Three Alignments” practice

Find a comfortable space where you won’t be interrupted and have your journal and pen handy to jot down notes on your experience.

• Settle into your body: Sit with your feet down, notice the weight of your body, and take slow, extended breaths. Clear your mind and let your system settle into calmness.

• Ask your intuitive self: At the top of a journal page write: “What decisions want my attention in the next week?” Let the ideas flow without editing and write all ideas that come to you.

• Check alignment: For each decision option, check three types of alignment: 

  • Body: does your body feel more open when you imagine this path, or more tense? Tenseness often indicates resistance or fear associated with a decision.

  • Values: does this choice match the leader and business you want to become? 

  • Reality: is this feasible with your current time, energy, and cash flow within the next 7 days? When these align, you have a clear, testable direction. Is the fear you feel around a decision option a real or imagined threat?

If only two align, treat it as a refinement signal. Any tension that comes up often identifies the practical detail or resistance that needs adjustment.

A practical mantra for grounded entrepreneurs: “Aligned, then verified”

Use this phrase as a decision-making scaffold.

Aligned: sense your inner yes for the message, offer, or choice.

Verified: run a simple test, look for client feedback, and review your results.

This habit ensures you neither abandon your inner knowing nor ignore external reality. You build a business that is soulful and strategic.

Confusing intuition with anxiety is common. Use these patterns to tell them apart:

How intuition often appears

• One clear suggestion at a time

• A sense of openness and clarity

• Confidence that doesn't require immediate action

How fear usually appears

• Rapid mental spinning and worst-case scenarios

• A push to act immediately to avoid loss

• Seeking constant reassurance or bargaining

Notice which voice is louder and give space for verification. Business experts recommend balancing instinct with data because sometimes feelings can be biased - especially if fear creeps into the decision making process. Unbiased signals protect both your bottom line and grow your intuitive skills.

Occasionally you may misread impulse as guidance. Discernment is a practical skill that helps you sort signals.

Use this simple test as a short journal practice:

Timing: Does the feeling hold steady for several days, or does it spike for an hour? Intuitive signals tend to persist. Impulse spikes and then fades.

Body: Where do you feel this? Open and spacious tends to indicate direction; buzzy and tight often points to anxiety.

Values: Does the choice match your values? Or would it require you to make compromises? Intuition aligns with your values, but fear-based decisions may push you to set aside what’s important to you.

Trade-off: What are you saying yes to now, and what will you defer because of this feeling? Are the sacrifices worth the benefits? Occasionally intuition will guide you onto a different path, while fear often involves sacrifice. Which option feels lighter to you?

If the answer to these questions points toward nervous-system pressure or old scarcity stories, pause and re-examine your decision. If your responses point toward steady alignment and a clear trade-off, move ahead and explore your next steps.

If you look back at Tricia’s afternoon at her desk, nothing dramatic changed on the outside. The spreadsheet was still there and the draft email still needed to be sent. The fears still taunted Tricia to make decisions that didn’t align with her values and self worth. But what shifted was the source of her decision. She paused long enough to access a calmer voice, then paired that inner signal with a practical next step. She didn’t abandon business strategy. She refined it.

Intuition isn't a one-off epiphany. It’s a partner you learn to trust. The practice is simple: honour inner signals, validate them with real evidence, and build strategies that keep your nervous system steady.

For the person focused on inner growth, intuition becomes a steady guide to the next chapter. For the soul-led entrepreneur, it becomes a practical compass for navigating countless business decisions: offers, pricing, partnerships, marketing, and countless others. Over time intuition stops feeling uncertain and starts feeling like a reliable collaborator.

Try the practices from this post today. Notice how small consistent training changes the way you decide, implement, and develop your business.